What is Integrated Service Marketing Communication (ISMC)?
It’s no longer that marketing is making placements and praying. In the digital age, companies need to develop and apply an integrated approach…
Communicating Value in Marketing: How to Win Customers and Build Loyalty
Marketers should answer the question, “Why should someone buy my product or service, not my competitors’?” “The ability to communicate value…
What is E-Marketing Communication? A Complete Guide for Beginners
Businesses today are increasingly adopting digital strategies to engage with customers, build relationships, and drive growth. One major…
What is B2B Marketing Communications (And Why It Matters)?
B2B marketing communications (or B2B marcom for short) are a critical function in the business-to-business organization. But what does…
What are the Most Effective Communication Channels for Marketing?
Marketing is a big game of connect-the-dots. But how do you make sure that your message reaches the people who want to see it at the time…
How Often Are Medicare Communications and Marketing Guidelines Updated?
Medicare is an essential program that ensures millions of Americans have access to health care. Because it is meant to attract support for…
What is a Marketing Communication Channel?
Good communication is critical in marketing. Even the most compelling campaigns can fall flat if you don’t have the right tools to deliver…
Which of the Following Would Not Be Considered Marketing Communication?
When you say the words “marketing communication” we tend to think of ads, emailers or posts to social media. But marketing communication as…
The Role of Business Communication in Digital Marketing
At the base of every successful company, there has always been excellent communication. In today’s digital distance race where customer…
What is the Goal of Integrated Marketing Communications?
As brands seek to share an integrated message across all of today’s potential channels–which run from social media to search ads,…