What Are Marketing Communication Objectives
Without effective communication, no marketing strategy can ever be successful. Irrespective of whether you are introducing a new…
Is Communications a Good Major for SEO Marketing Careers?
Selection of the right major at university is one of the most important decisions you will make that shapes your career direction. With so…
Integrated Communications in the Age of Marketing
Are communications and marketing the same? Many professionals wonder about this, especially as they try to build cohesive strategies that…
Understanding Integrated Marketing Communication Concept
Integrated Marketing Communication (IMC) is one of the most powerful tools available to marketers. But just what is it? Is making or producing…
Marketing in Today’s Environment
Marketing in today’s environment simply isn’t possible. With digital platforms emerging and the many opportunities for advertising out…
Understanding Integrated Marketing Communications
At its most basic level, integrated marketing communications means using a combination of promotion in various channels to bring the brand…
What Is the Difference Between Marketing and Communications?
Marketing and communication are often confused. Both words are often used in the wrong context and across industries, which has led to…
Implies for Integrated Marketing Communication
With the advent of digital media, marketing has become a laboratory of ever more complex forms and has been invaded by more mainstream…
What is Marketing Communications an Alternative Term For? Exploring Its Implications
Marketing communications is a term lifted from the fields of business and advertising, but what does it really mean? Is it just another buzz…
What is B2B Marketing Communications (And Why It Matters)?
B2B marketing communications (or B2B marcom for short) are a critical function in the business-to-business organization. But what does…