Integrated Communications in the Age of Marketing
Are communications and marketing the same? Many professionals wonder about this, especially as they try to build cohesive strategies that…
Understanding Integrated Marketing Communications
At its most basic level, integrated marketing communications means using a combination of promotion in various channels to bring the brand…
What Is the Difference Between Marketing and Communications?
Marketing and communication are often confused. Both words are often used in the wrong context and across industries, which has led to…
What is the Role of Marketing Communications?
At the heart of a business’s efforts to link with its target audience’ lies upmarket communications (often called…