How Marketing Comms Drive Brand Growth
A strong brand is one of a company’s most valuable assets. Think of iconic names like Apple, Nike, or Coca-Cola. These brands do more than…
Why Communications and Marketing Specialists Are Essential for Enrollment Management Success
Higher education faces unprecedented challenges. Declining birth rates, rising costs, and increased competition from online programs have…
Exploring Career Paths in Marketing and Communications
Marketing and communications play a critical role in shaping how businesses connect with their audiences. From storytelling that builds…
Marketing Communications Mastery: Strategies for High-impact Direct Mail
At its essence, MarCom (marketing communications) means you deliver messages to your target audience that will influence their perceptions,…
Integrated Communications in the Age of Marketing
Are communications and marketing the same? Many professionals wonder about this, especially as they try to build cohesive strategies that…
Understanding Integrated Marketing Communications
At its most basic level, integrated marketing communications means using a combination of promotion in various channels to bring the brand…
What Is the Difference Between Marketing and Communications?
Marketing and communication are often confused. Both words are often used in the wrong context and across industries, which has led to…
What is the Role of Marketing Communications?
At the heart of a business’s efforts to link with its target audience’ lies upmarket communications (often called…