Communications Strategy4 Min Read Barbara RothmanonMay 25, 2025 Why Companies Choose to Use Integrated Marketing Communication Integrated Marketing Communication is the strategic coordination of different marketing tools and channels to deliver a consistent message…
Communications Strategy5 Min Read Barbara RothmanonMay 24, 2025 What Are Marketing Communication Objectives Without effective communication, no marketing strategy can ever be successful. Irrespective of whether you are introducing a new…
Communications Strategy6 Min Read Barbara RothmanonMay 22, 2025 Is Communications a Good Major for SEO Marketing Careers? Selection of the right major at university is one of the most important decisions you will make that shapes your career direction. With so…
Communications Strategy5 Min Read Barbara RothmanonMay 20, 2025 Understanding Integrated Marketing Communications At its most basic level, integrated marketing communications means using a combination of promotion in various channels to bring the brand…
Communications Strategy3 Min Read Barbara RothmanonMay 12, 2025 What Is the Difference Between Marketing and Communications? Marketing and communication are often confused. Both words are often used in the wrong context and across industries, which has led to…
Marketing strategy5 Min Read Barbara RothmanonMay 5, 2025 What are the Most Effective Communication Channels for Marketing? Marketing is a big game of connect-the-dots. But how do you make sure that your message reaches the people who want to see it at the time…
Marketing strategy5 Min Read Barbara RothmanonApril 24, 2025 Why Communication is the Cornerstone of Successful Marketing For businesses, communication is more than a tool. It ‘s a building block. Connections, trust and success are all built on this…
Communications Strategy5 Min Read Barbara RothmanonApril 24, 2025 What Is a Marketing and Communications Strategy? It is not an effective business that simply has brilliant products or services. It’s also about the value you’re communicating to…
Marketing4 Min Read Barbara RothmanonApril 24, 2025 What Is Marketing Communication? A Comprehensive Guide Traditional way’s. Marketing communication more than brand presence and brand means is a word that offers the key to one’s heart:…