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5 Min Read
How Marketing Comms Drive Brand Growth
Barbara Rothman
onSeptember 18, 2025

How Marketing Comms Drive Brand Growth

A strong brand is one of a company’s most valuable assets. Think of iconic names like Apple, Nike, or Coca-Cola. These brands do more than…
  • Communications Strategy
8 Min Read
The 7 Key Elements of Marketing Communications That Drive Results
Barbara Rothman
onSeptember 17, 2025

The 7 Key Elements of Marketing Communications That Drive Results

Effective marketing communications combine clear audience targeting, compelling brand messaging, strategic channel selection, consistent…
  • Communications Strategy
8 Min Read
What is Cross-Channel Communication
Barbara Rothman
onSeptember 16, 2025

What is Cross-Channel Communication?

Cross-channel communication connects all customer touchpoints to create a seamless and integrated experience. Unlike multi-channel approaches,…
  • Communications Strategy
8 Min Read
The 7 Essential Elements of Marketing Communication
Barbara Rothman
onAugust 27, 2025

The 7 Essential Elements of Marketing Communication

Marketing communication is a strategic framework connecting brands with audiences. By mastering the seven core elements—source, message,…
  • Communications Strategy
9 Min Read
Marketing Communication The Complete Guide to Building Brand Connections
Barbara Rothman
onAugust 26, 2025

Marketing Communication: The Complete Guide to Building Brand Connections

Marketing communication is the strategic process of connecting brands with their audiences to inform, persuade, and remind. By mastering seven…
  • Communications Strategy
8 Min Read
Marketing Communication
Barbara Rothman
onAugust 25, 2025

Marketing Communication for the Digital Age

Modern marketing communication focuses on engaging audiences through digital channels, creating meaningful interactions rather than one-way…
  • Communications Strategy
8 Min Read
Digital Marketing Communication
Barbara Rothman
onAugust 19, 2025

Digital Marketing Communication Strategies That Actually Work

Effective digital marketing communication goes beyond traditional advertising by creating meaningful, multi-channel interactions with…
  • Communications Strategy
8 Min Read
Mastering Mariner Marketing Communications for Maritime Success
Barbara Rothman
onAugust 17, 2025

Mastering Mariner Marketing Communications for Maritime Success

Mariner marketing communications targets maritime professionals with strategies tailored to their unique lifestyle and work environment. By…
  • Communications Strategy
8 Min Read
Digital Communication Agency
Barbara Rothman
onAugust 16, 2025

Why Your Business Needs a Digital Communication Agency

The digital landscape has fundamentally transformed how businesses connect with their audiences. What once required separate teams for…
  • Communications Strategy
10 Min Read
Types of Marketing Communications
Barbara Rothman
onAugust 14, 2025

10 Types of Marketing Communications That Drive Results

Marketing communications encompass multiple strategies that help brands connect with audiences, build trust, and drive growth. From…

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